Still not familiar with the most important terms of digital marketing? Words like Call To Action, Feed or Landing Page are used every day in the marketing department. So it is important that anyone who wants to be part of it is up to date on what they mean.
Being part of the digitalized world means updating yourself and keeping track of the new words that arise with digital transformation. Like jobs have appeared as SEO or Web Analyst. Do not miss this glossary of digital marketing with the 50 most used words. Do you know them?
Digital Marketing Glossary
Affiliation Marketing: It is one of the types of marketing specialized in obtaining results. It is an agreement between two sites in which one of them (the affiliate) is responsible for the promotion of the products or services of another company (the advertiser) with the aim of driving traffic to the advertiser’s website. In exchange for this promotion, the affiliate receives commissions from the advertiser.
Algorithm: A set of orderly established rules or operations scheduling management system aimed at achieving the objectives previously set and allows you to find the solution of the problems. Despite being a mechanism without a will, the digital world is changing.
Web Analytics: are the practices related to the analysis of websites through which you get all the information related to it. In the world of digital marketing, it is used to know how users behave and help to develop strategies and make decisions about the information obtained.
Anchor Text (texts “hook” in SEO): it is a very important term in the SEO world since it is the link or hyperlink that accompanies the content on a website or page to which you want to drive the audience and the search engines. A term very to take into account in actions of Linkbuilding.
API: An abbreviation of Application Programming Interfaces (Interfaces of programming of applications) that define a set of protocols and tools used by developers to create specific programs for certain operating systems.
App: Also known as application or app. It is a software application that can be installed on a PC, tablet or mobile and serve a specific purpose. There are different types of applications that serve to satisfy the demands of a specific audience niche. There are news, games, learning, etc.
B2B (Business to Business): A model business that states that the agreement is between two companies. Marketing is one of the modalities that has implemented it as a business model in its strategies.
B2C (Business To Customer): These are the abbreviations that define the term “from business to consumer”. They are the strategic actions of the businesses that are used to reach the consumer directly
Blog: It is a web managed by content management systems that can have a personal, corporate or online store. Currently, there are few companies that do not have a blog to be known or individuals who use it to manage their personal brand.
Banner: to advertising nuncio in image form, which generally lies along a website in any margin or other space reserved for ads.
Bot (Robot search): Robot or program that operates automatically without the need for instant human intervention. On the Internet, we refer to bots as those software applications that perform automatic tasks. The most common are the spiders, which are the ones that access the websites to gather references of content that appear in the search engines.
Call to action (CTA – Call to action): Call to action or call the action is an advertising, graphics or textual tool or strategy, that seeks to incite the audience to respond to an action after an announcement.
Click to call: It is a system that is used in digital marketing to call the attention of the consumer to click on a specific button on a specific page and which leads to another page where another action is performed, which in this case is to call the service or enter a phone number.
CMS (Content Management Systems): It is a platform or software that serves so that anyone can manage their own content on the Internet. Examples of CMS are WordPress or Joomla. Know here 6 factors to take into account when choosing a CMS.
Cookie: Cookies are small encoded files, numbers, and letters, which are installed in the browser to identify a browser, but not a specific user. These small encoded files send round-trip information between the computer’s browser and the websites visited. A cookie can only be read and understood by the website that created it.
Creative ideas: A different creative media that make up an advertising campaign. They can be images, videos, GIFs, pamphlets or any other type of material that accompanies the campaign.
e-Business (E-Business): These are the different creative media that make up an advertising campaign. They can be images, videos, GIFs, pamphlets or any other type of material that accompanies the campaign.
Email Marketing: Also called Electronic Mailing, designed and sent by an advertiser (company) through a third party database. If you want to get good results in your email marketing campaigns, work on the relevance of your message, try to be responsive and generate excitement with the mail, to get the click and conversions.
Link: An Electronic connection between two websites. It is also called hyperlink, dynamic link or link.
Feed: A feed is translated as a source or channel, which will be Internet content that can be exported to other sites and reach more users. You can find here our Feed of all the Digital Marketing news.
Freemium: A Business model that offers a basic service or product for free and charges for upgrades and additional content. There are several types of freemium: limited by functionality, limited by time, limited by capacity, limited by use, limited by the type of client or limited by advertisements. Choose one in relation to your needs.
Geolocation: Location of users is determined using an IP address or GPS coordinates. It is usually used in online advertising campaigns to display the information or content that we want only to users located in a certain geographic location. As you can see, these actions have a commercial purpose and are usually related to mobile devices.
GIF: Graphics Interchange Format that uses comprehension to store and display images. It consists of the movement of one or several frames around 3-5 seconds in length and that is repeated again and again.
Homepage (front page): It is the main entry page of a website.
Inbound Marketing: Marketing strategy aimed at achieving you find the advertiser website. This technique encompasses a set of techniques that allow clients and potential clients to be reached in a non-aggressive way. It is its non-intrusive nature that gives it the differential value compared to traditional advertising.
Java: l anguage program designed to create Internet applications.
KPI (Key Performance Indicator): It is a key performance indicator used to measure the level of performance of a process. This indicator is related to an objective set in advance and is usually expressed as a percentage. The most used KPIs in Digital Marketing are usually: clicks, visits, forms, sales, video views, opening emails or, among others, retweets.
Landing Page: is a web page that seeks to link the user with a brand. Appears after making an invitation to a specific action such as clicking on a button in a guide, portal or banner. It is used to convert visitors to that page into leads.
Instant Messaging: also known as Instant Messaging, is real-time messaging that is done through devices and in which two or more people participate if they are connected to the Internet.
Meta-tags (tags): It is an HTML code that is inserted into a web page. It is used in digital marketing and especially in SEO since it helps to show reference information to search engines on the content of the page and helps position it.
Mobile Marketing: A set of techniques to advertise products and services through mobile technologies. Through these tools, mobile advertising, SMS, MMS or content sales, companies can personalize the message by segmenting public.
Naming: It is the creative business process by which the name of a brand is created. It encompasses all the techniques and the process of creating names for companies, products or services, which will eventually become brands. The creation of this name must be in line with the values of the organization, this process can mean the success or failure of a brand.
Online HD: Distribution of HD video online, usually composed of 720p standards. The number refers to the 720 horizontal lines of screen resolution, while the letter p means progressive scan.
Page view (page impression): A page sent to the user is as a result of the request. It also becomes a metric, page views, which covers the total number of page views.
Premium: Concept that is used to describe a product or service that has a cost that goes beyond the technical cost needed to develop the product or service. It usually has special characteristics with a quality superior to the average. Therefore, normally, the premium is a plus for those users or consumers who pay an additional surcharge.
QR: QR code is a quick response code and is used to store information in a barcode. It is very easy to recognize since it is characterized by the three squares that are in the corners and that facilitate the position of the code to the QR reader.
Augmented Reality (AR): is the technology that superimposes virtual images, generated by computer, on the reality we see in the real world. It causes a new dimension in which you can interact with the whole environment.
Responsive Design: Responsive Design or adaptive, adaptive or responsive web design, is the technique used to have the same web adapted to the different technological platforms: computer, tablet, smartphones, e-books or laptops. In order to adapt it, we must take into account the specific characteristics of each device, such as the screen size, resolution or memory capacity. If it is achieved, with a single web design an optimal visualization will be obtained in any device.
Scroll: It is the displacement or movement in 2D content forming a stage for a video game or window that is displayed in a computer application.
SEO: Search Engine Optimization is a subject of learning online marketing strategies.
Spam: It is an email received by the user that you have not requested or wish to have in your inbox. Spam is sent to millions of email accounts without being required. In addition, usually, most of these emails have a commercial purpose.
Target: Also known as buyer person is the target audience that has a specific strategy in marketing. It is important to define the target well since it will work around it.
Conversion rate: The conversion rate is an indicator that facilitates the traffic of visits that have made an action with respect to the click rate. This measure depends on the marketing objective of a company, client or organization.
URL: The URL or Uniform Resource Locator is the address of a web page, the one that allows you to access services and other clients in web browsers.
Visit: A visit happens when a single user or robot enters a website, it can be one or more times, during a certain time. It is important not to confuse visit with a visitor.
Visual Search: Visual Search is the tendency to perform an online search through the upload of an image to an app or platform with the aim of finding a battery of images with similar characteristics to the query made.
Webinar: Webinar is the combination of the words Web and Seminar (seminar in English). Therefore, a Webinar is a video-seminar or an online video-conference that is carried out through a software and that allows you to teach an online class.
XHTML: XHTML or Extensible Hypertag Markup Language is the language used in most mobile sites.
Yield: This concept or ad click rate refers to the percentage of clicks against impressions on an ad within a specific page.
Now that you know a little more, do you want to expand your vocabulary? Would you like to put everything you have learned into practice? If digital marketing and web analytics are your things, sign up for Udemy’s Online Marketing course and learn from the best professionals in the sector.